Activity Alliance today (6 September) releases a new three-year strategy – Achieving Inclusion Together.
Determined to change the reality of disability, inclusion and sport, the charity looks to a future where disabled people are just as likely as non-disabled people to be active. Leaders from Government, sport, leisure and third sector joined the call for action when the strategy was unveiled at Activity Alliance’s 20th Anniversary celebration last night.
Disabled people count for one in five of our population, but are currently the least active group in society and twice as likely as non-disabled people to be inactive. Participation rates have remained stubbornly resistant to growth for many years, despite Activity Alliance’s research showing that seven in ten disabled people want to be more active.
The new 2018-2021 strategy, Achieving Inclusion Together, drives Activity Alliance’s vision that disabled people are active for life. It builds upon the success as the English Federation of Disability Sport (EFDS) and sets the goals under the new operating name, Activity Alliance.
Based on clear outcomes by March 2021, the strategy outlines the desire to see the number of active disabled people on a sustainable upward trajectory. The three strategic outcomes will have an impact at different levels:
- Individual: Enhanced health and well-being for all disabled people (physical, mental, social, emotional and economic well-being).
- Societal: A more equal society in which disabled people can achieve more through increased opportunities and choice.
- Organisational: A system where organisations have fully embedded approaches to inclusion into their mainstream work so they can effectively support individual disabled people.
September 2018 marks 20 years since the national charity formed. To celebrate this important milestone, partners and stakeholders joined Activity Alliance at a special evening reception in London, on Wednesday 5 September.
During the evening, Activity Alliance’s Chief Executive, Barry Horne called for actions not words. He urged leaders to use the robust insight and support available to deliver promises and make active lives possible for disabled people.
About the strategy, Barry Horne, said:
“Our ambition is to create a step change in the number of disabled people participating in sport and active recreation. Although some may see it as a challenge to engage so many inactive people, partners need to embrace the opportunity to make a real difference. We are confident we have the right framework to support a major upturn in disabled people’s activity rates, but we cannot do it alone.
“The barriers that exist for disabled people are wider than those they face in sport. It will take national and local government, organisations who serve disabled people, as well as sport and leisure providers to look inwards at their own strategies. Over the next three years, we look forward to working with a broader mix of stakeholders to develop stronger collaborative approaches.
“I’m extremely proud of our work over the last 20 years, but there is clearly a mismatch between what disabled people want and what sport and leisure offers. We cannot settle for the same old approaches being repeated year after year. Collectively, we can change the reality of disability, inclusion and sport and ensure more disabled people have opportunities to be active.”
Sport England’s Chief Executive, Jennie Price, said:
“I would like to congratulate Activity Alliance on their 20th anniversary and for their new strategy Achieving Inclusion Together. We welcome – and share – their determination to change the reality for disabled people who want play sport and be active.
“We recognise that the number of disabled people involved in sport and physical activity is too low, and although we understand more about the barriers they face, much more needs to be done to tackle them. That’s why we have identified disabled people as a key audience within our strategy Towards an Active Nation and we look forward to working closely with Activity Alliance to reduce the inequalities they have rightly identified.”
UK Deaf Sport Executive Chair, Piers Martin said:
“We congratulate Activity Alliance on two decades of work supporting disabled people into sport and physical activity and welcome the new strategy. People who are deaf and hard of hearing are least likely to engage in sport and physical activity. We look forward to continuing our work with Activity Alliance and our partners to ensure a future where every deaf person can be active and are inspired by sport and physical activity, and that all disabled people have equal opportunities to be active.”
UK Deaf Sport Head of Participation, Valerie Copenhagen said:
“This is a really exciting time to be part of the sport and physical activity sector. With the launch of this new strategy, coupled with continued recognition and support for such work to happen from various partners across the sector we can continue to build on and grow our work around providing equal opportunities to disabled people. We know that less that 10% of deaf people in England are actively taking part in sport and physical activity. Every day UK Deaf Sport works with our partners and the members of the Deaf communities to increase opportunities, provide support to our workforce and guidance for those delivering sport/physical activity services.
“Our work around growing participation mirrors the key messages outlined in this new strategy and ultimately supports our organisational wide vision of Every Deaf person active and inspired by sport and physical activity. We look forward to continuing our work with Activity Alliance and playing our role in creating and sustaining a much more inclusive sporting environment.”
Activity Alliance 2018-2021 strategy, Achieving Inclusion Together, is available to read on their website in accessible PDF and British Sign Language video format.
Photo credit: Activity Alliance