A senior media and entertainment executive with experience commercialising content in global, regional and local roles, Peter was most recently General Manager Benelux for The Walt Disney Company overseeing content distribution, consumer marketing, product licensing and television channels. He founded and led Disney Media+ EMEA, the company’s integrated marketing promotions division, and has driven business launches in the UK, NL, USA, France, Spain, Australia, Russia and India. Peter is now consulting for a range of content and entertainment businesses.