Samantha brings to the Board extensive experience of strategy, governance, organisational transformation and leadership across the UK sporting sector. She has over 15 years’ experience in senior leadership roles within national governing bodies and sports organisations, including Welsh Cycling, Badminton England, Volleyball England and British Weight Lifting. She currently works as Chief Operating Officer at Welsh Cycling and as a Senior Consultant with Blueprint Sport, advising sports organisations and European federations on strategy, governance and organisational effectiveness.
Samantha has significant experience working with Boards, Chairs and executive teams, including leading strategic planning, organisational restructuring, governance reform, risk management and performance improvement. She has also held senior executive leadership roles, including Interim Chief Executive at Volleyball England, where she led the organisation through a period of significant growth.
Samantha is passionate about good governance, inclusive and values-led leadership, and creating the conditions for people and organisations to thrive. A qualified high-performance rugby coach, Samantha continues to coach rugby and is particularly interested in the role sport can play in promoting inclusion, developing people and delivering positive social impact.